About Us

Our mission is to create a better world through children.

Our vision is to help nurture emotionally healthy children, and support caregivers in their journey of raising resilient and compassionate individuals. Our unique value proposition lies in the holistic approach we take towards child development – combining high quality content, expert insights and a supportive community to empower families worldwide.

  • The future of our world is in their hands.

  • Help them grow up as emotionally healthy human beings – compassionate, empathetic, assertive, loving, sensible...
  • We have parenting tips for caregivers - rendered as blogs, podcasts and videos.

    Let us together make this a better world for our future generations.

  • We create appropriate content for children in the form of story books, audio and videos stories – all aimed at helping them grow up to be emotionally healthy.

We hope you enjoy our products, content and discussions.

Also, if you have any questions or comments about us or our content/ products, please contact us via the contact form.

Meet the Founder

Pooja Subramanian

MBA, Indian Institute of Management Lucknow (IIML, 2011),
BTech, Government Engineering College, Thrissur (GECT, 2007)
Specialist Diploma in Children and Youth Counselling and Management & Specialist Diploma in Counselling Psychology, ACC IHS Singapore (2022)

Pooja Subramanian is an alumni of IIM Lucknow, and GEC Thrissur in India. Ten years into her career in the technology industry, she started taking time off to understand more of child psychology. The more she read, the more she realized how vast and evolving this area is. Also, having a four year old at home, the new knowledge was definitely helping her. As she delved deeper into the subject and started applying the concepts in her life, she was amazed to see how it helped her and her family. That is when she decided to do some knowledge sharing in this space. Further, she quit her job in the industry and started building Rainbow Kiddies.

Pooja is also an author. She authored the book “Twigs Entwined” using the narrative mode “stream of consciousness”. This book was published in May, 2020 by Partridge Singapore.